Joules Project
Before graduating from university we all participated in a four week mini design brief for a company of our choice. I chose to do my project for Joules Clothing creating a womenswear capsual collection influence by the British Heritage.
Here are some examples of this project taken from my portfolio.
CONCEPT BOARD
FABRIC STORY PART 1
DESIGN DEVELOPMENT - HAND DRAWING
OUTFIT 1
OUTFIT 2
OUTFIT 3
FABRIC STORY PART 2
OUTFIT 4
OUTFIT 5
OUTFIT 6
ILLUSTRATED LINE UP
RANGE PLAN
LABELS AND BRANDING
Plain Lazy Project
As part of my third year at university I participated in an ongoing work placement with Plain Lazy, Brighton. As part of a live brief for my final majour project I created a more fashion orientated surfwear collection for their recently released womenswear collection (Lazy Lady).
This project shows my creative design skills, ability to take a brand forward and offer something new whilst maintaining the philosophy and humour this particular company is renowned for. I also backed up this project with a full set of fabric feature samples and promotional material.
Here are some samples of work for this project taken from my portfolio:
CONCEPT AND TRIMMINGS BOARD
FABRIC BOARD
DESIGN DEVELOPMENT - HAND DRAWINGS
ILLUSTRATED LINE UP
OUTFIT 1
OUTFIT 2
OUTFIT 3
OUTFIT 4
OUTFIT 5
OUTFIT 6
RANGE PLAN
CORE RANGE T-SHIRT PLACEMENT PRINTS
CORE RANGE T-SHIRT PLACEMENT PRINTS
BRANDING
DENIM FABRIC SAMPLES
PROMOTIONAL MATERIAL
